founded in 2025, little muslim emerged from the recognition of a gap in children’s muslim dolls that authentically reflected islamic values. based in toronto, the brand is family-led and created by a muslim family for muslim families.
our mission
at little muslim, we create what has long been missing from children’s play: toys that reflect islamic values and muslim identity. most children’s toys today do not represent their faith; many kids grow up surrounded by influences that feel distant from who they are. we believe early childhood is a powerful time to shape values, confidence, and a sense of belonging.
little muslim fills that gap with dolls designed to embody modesty and islamic values while remaining soft, joyful, and comforting. through deenies, children are introduced to faith in a natural and loving way.
deenies spark curiosity and encourage learning, helping children build a strong connection to their beliefs. through play and storytelling, they grow proud of their identity and values and feel comforted knowing faith is always close to home.
